It took just 96 seconds for Alibaba Group to net the 10 billion yuan pared to last year, the pany said.阿里巴巴称，在从10月21日开始的预售活动中，有超过64个品牌的销售总额超过1亿元，是去年达到同等销售额品牌数量的两倍。
Last year the platform sabined. But as petition intensifies, Alibaba is searching for fresh ideas to drive sales and keep users hooked to its sites.去年，阿里巴巴在“双十一”当天商品交易总额达到2135亿元，超过了美国“黑色星期五”和“网络星期一”销售额的总和。但随着竞争加剧，阿里巴巴正在寻找新的思路来推动销售，留住用户。Brands from Origins, Kanebo to Oppo unveiled Nov 11 special editioned product packaging, e a new shopping routine that ishighly popular among Chinese consumers.糖果制造商玛氏箭牌中国区总裁麦伟坚表示，他的团队成员要求他在购物节前参加一个直播节目，因为这已成为一种新的购物习惯，“在中国消费者中非常受欢迎”。Apparently consumers now not only look for the physical products but also the shopping experience. We need to make sure that we are not just present in China, but relevant to China, he said.“很明显，消费者现在寻找的不仅是实体产品，还有购物体验。我们需要确保的是不光我们的品牌要出现在中国，而且要与中国产生关联。”