mercial
答案: Retailers mercial
3、
Stakeholders of an organisation could include: __.
A:
owners
B:
shareholders
C:
employees
D:
customers
答案:
owners
,
shareholders
,
employees
,
customers
4、 Which of the followings are about marketing ethics issue?
A:Advertising junk food on children’s television
B:A salesperson exaggerating the benefits of a product to persuade a customer to purchase it
C:Increasing the price of a product due to increased customer demand and limited availability
D:Failing to inform consumers of known potential risks of using a product
答案: Advertising junk food on children’s television,A salesperson exaggerating the benefits of a product to persuade a customer to purchase it,Failing to inform consumers of known potential risks of using a product
5、 Which of the followings are potential benefits of an organisation acting in a socially responsible manner?
A:Good publicity
B:The generation of goodwill
C:It can attract future employees.
D:It can encourage consumers to support the organisation.
答案: Good publicity,The generation of goodwill,It can attract future employees.,It can encourage consumers to support the organisation.
6、
A product can be __.
A:
an idea
B:
a good
C:
a service
D:
a person
答案:
an idea
,
a good
,
a service
,
a person
7、
A brand can be __.
A:
a collection of symbols intended to create an image in a customer's mind
B:
a name, logo, slogan or design that differentiates a product
C:
the bundle of attributes of a product
D:
anything offered to a market
答案:
a collection of symbols intended to create an image in a customer's mind
,
a name, logo, slogan or design that differentiates a product
8、 In marketing, which of the following statements about promotion are correct?
A:It is simply another name for advertising.
B:It can be used to remind customers about a product.
C:It can be used to inform or persuade customers.
D:It can be used to create awareness.
答案: It can be used to remind customers about a product.,It can be used to inform or persuade customers.,It can be used to create awareness.
9、 Which of the following are marketing activities?
A:Accounting
B:Personal selling
C:Research&Development
D:Public relations
答案: Personal selling,Public relations
10、
The traditional 4Ps framework includes __.
A:
place
B:
people
C:
partners
D:
product
答案:
place
,
product
第二章
1、 An organisation that outsources functions that can be done more efficiently by specialist external providers is shifting those functions from _.
A:its micro-environment to its macro-environment
B:its internal environment to its micro-environment
C:its internal environment to its macro-environment
D:its internal environment to its external environment
答案: its internal environment to its micro-environment,its internal environment to its external environment
2、 A movie studio lobbying governments to introduce harsher penalties for the mass copying of pirated DVDs is an example of an organisation attempting to influence its _.
A:internal environment
B:external environment
modities such as coal and iron ore due to the global financial crisis
C:The level of consumer spending decreasing
D:A rise in interest rates
答案: The Australian dollar rising in value,A fall in demand for modities such as coal and iron ore due to the global financial crisis,The level of consumer spending decreasing,A rise in interest rates
5、 The rising use of social netpasses _.
A:country and regional geographic levels
B:local and state geographic levels
C:the factors outside of the industry that influence the survival of the organisation
D:marketing planning
答案: country and regional geographic levels,local and state geographic levels,the factors outside of the industry that influence the survival of the organisation
9、 Key environmental factors that marketers need to consider when analysing the marketing environment include political, economic, sociocultural, _ forces.
A:technological
B:cultural
C:legal
D:environmental
答案: technological,legal,environmental
10、 SWOT includes _.
A:situation and threats
munity
B:A reference group member mentators prising individuals of similar rank mon attitudes, values and behaviours that distinguish them from the broader culture.
C:Subcultures are important to marketers when their shopping and purchasing behaviour is significantly different from the reminder of population.
D:A hip-pop culture would be an example of a subculture.
答案:
7、 Which of the following could be a reference group for an individual?
A:A work or professional group
e.
C:education level and gender.
D:race and religious belief.
答案:
9、 According to Maslomon in panies B, C and D. Which of the following are unlikely to decrease the amount of glue that Company A demands?
panies B, C and D.
答案:
7、 Which of the folloponents in business markets mostly tends to be price inelastic.
B:Equipment suppliers can take advantage of joint demand by offering ongoing supply of maintenance and consumables.
C:A just-in-time approach to taking delivery of ponents reduces inventory costs, but increases the risk that the production process ponent.
D:While industry demand tends to be inelastic, demand for the business products of any particular pany can be elastic.
答案:
10、 Which steps of the business decision-making process may be omitted for the straight rebuy?
A:Problem/need recognition
B:Evaluation of options
C:Information search
D:Post-purchase evaluation
答案:
第五章
1、 Which of the follomon mon wants, needs and demands.
D:Customised marketing is best suited to situations where buyers have unique wants, needs and demands.
答案:
2、 Which of the following statements are correct?
A:Mass marketing is an undifferentiated approach to marketing.
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